With inflation concerns on the rise, external economic factors are heavily affecting how consumers make decisions to purchase different goods and services. Our predictive team has been taking action to analyze current behaviors and anticipate future trends from a consumer-centric standpoint.
As a result, we have developed an Inflation Proof Persona Study to provide answers to the following questions:
Which segments of consumers are less likely to be affected harshly by inflation?
What are the socioeconomic characteristics of this consumer?
What do these consumers prioritize when choosing a brand?
What messaging resonates most positively with these segments?
What services can be offered that will be most attractive to this audience?
