Consumers care about sustainability and seek out companies that mirror their level of care. This movement isn’t new, however new momentum around eco-consciousness has galvanized the sustainable business sector. Between 2016 and 2021, Google searches for sustainable products grew by over 70%.
This consumer focus on sustainability is providing results for these eco-marketed products. A New York University study found that sales for products marketed as sustainable are growing faster than their non-sustainable counterparts— a trend that is especially apparent in the sustainable food markets.
At Predictive Data Lab, we study human behavior. We look at how humans interact with the world through every possible lens. Using our proprietary Intelligence Hub gives us access to vast amounts of data that paints robust pictures of your customers - and potential customers - lifestyles.
Download the full study to dive deeper into our findings and discover how eco-consciousness is influencing certain trends and changes in consumer behaviors.
